Well, some exciting news… Olga Valentine just attended the Playtime New York tradeshow! Playtime has established itself as the major event for kids’ fashion in the United States and this year we were just one of over 300 brands in attendance

Olga Valentine’s display of the latest collection of children’s swimmers at the 2022 Playtime New York Tradeshow, plus a seating area.

The Metropolitan Pavilion in New York was filled wall to wall with well decorated booths hoping to attract potential buyers. From large, well-established brands to small, independent designers, it was a display of the creativity and passion in the children’s fashion industry.

And what did we bring to the table? Olga Valentine brought our newest collection of beautiful kids fashion and swimwear, a passion for sustainability, and an Aussie accent that native New Yorkers adored.Curious Playtime Tradeshow attendees browse Olga Valentine’s display of fashionable kids swimwear.

The Playtime Tradeshow was a great opportunity for Olga Valentine to meet lots of potential buyers but it was made even more exciting by the fact that pandemic restrictions haven’t allowed us to attend an international tradeshow since 2019. And although our excellent agent, LC Collections, represented us at shows in New York over the last few years, the Australian team were itching to get back in the action.

So, Olga Valentine creator Natasha and her daughter Francesca jetted off to New York for some hard work – and a little bit of sight-seeing. Hooray international travel!

Olga Valentine’s display at the 2022 Playtime New York Tradeshow, showcasing their latest collection of girls’ fashions: swimsuits, swim tops and beach hats. Advertising material is also visible.

The Playtime Tradeshow ran from the 31st of July to the 2nd of August – and those three days were a whirlwind of working, eating, and soaking up as much of New York as possible.

The days were long – with the show starting at nine in the morning and ending at six at night, Natasha and Francesca were working almost ten hours a day. They arrived early, coffees in hand, to set up and left late each day to make sure everything was in place for the following morning.

A 1:1 scale girls mannequin wearing the Olga Valentine Peace, Love & Happiness (Harmony) 2 Piece Rashi and Bottom Swim Set at the 2022 New York Playtime Tradeshow. The Mannequin is also holding the Peace, Love & Happiness (Harmony) Bucket Hat.

But you can’t travel to the city that never sleeps for all work and no play. The girls arrived a day early, getting to New York at seven in the morning, to ensure they didn’t miss out on the wonders that the city has to offer. After a day of excitement and hours and hours of walking, they had ticked off many of New York’s most iconic attractions; from bustling Times Square to the iconic Rockefeller centre, and of course the Empire State Building – Natasha and Francesca made sure they didn’t miss out on the New York experience.

The Empire State Building in New York City from outside and at street level.

A selfie of Olga Valentine owner and founder, Natasha Nowak, and her daughter Francesca, riding in a New York City Rickshaw.

And if you’ve ever dreamed of feeling like the main character in a movie, Natasha and Francesca’s buggy ride through Central Park showcased past locations where some of our favourite actors have filmed iconic movie scenes. Including When Harry Met Sally, Enchanted, Ghostbusters and more, Central Park has seen it all.

A selfie of Olga Valentine owner and founder, Natasha Nowak, and her daughter Francesca, in Central Park, New York City.

Of course, the girls managed to squeeze in a bit of shopping the day after the Playtime Tradeshow ended. And who could expect anyone with their love of fashion to visit New York and not indulge in a bit of retail therapy? It’s only fair after working those long days.

A selfie of Olga Valentine owner and founder, Natasha Nowak, and her daughter Francesca, in Time’s Square, New York City.

So, thank you New York, and thank you Playtime for hosting Olga Valentine. Hopefully we’ll see you again soon!

With love, sand, and sunshine,

Olga Valentine XOXO 

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